Medi 1 – Branding

Another cool branding project for the team at Dixonbaxi.

We Are Audio helped with the rebrand of Medi 1, a news service based in Morocco with a distinctive African lens on the world, making Africa part of the global conversation.

Inspired by Chergui a continental easterly or southeasterly wind which blows on the southernmost part of Morocco the design language and sonic branding echoes the flow and movement of the wind.

We were asked to incorporate the classic darbuka drum into the branding, so we morphed a classic darbuka beat into a modern and glitchy electronic synth pulse, a nod to the transition between old and new as part of the rebranding.

Creative Director:
Dan Capstick
Music Composition:
Ben Mason and Matt Prior
Sound Design:
Ruth Rainey